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2010 Bulldog Reporter Media Relations Summit: Patrice Tanaka Interviewed by...

Transcript - JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and we’re here at the 2010 Bulldog Media Relations Summit.  I’m joined by Patrice. Patrice, will you please introduce...

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Dog-Days of Summer: Perfect Time for PR Reviewing and Planning

August in Washington, D.C., where I work, exemplifies the “dog-days” of summer. Congress recesses and it seems everyone else does, too. The slightly slower pace allows us time to reflect on the first...

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Relationships and Referrals: Making the Most of Your Two Most Important...

Valerie Simon Early on in my career I received a phone call from a client who began the conversation with, “Hey Valerie, I want to introduce you to a friend of mine…” I very much enjoyed and respected...

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Is Retargeting Effective Or Just Plain Creepy?

by Crystal deGoede* Retargeting – when online targeted advertising is delivered to consumers based on previous Internet actions that did not result in a past conversion – has become more importunate...

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Required Reading for PR Professionals

Valerie Simon As interns head into the office for the first time this fall, eager to make a good impression and begin a successful career, wouldn’t it be nice to be given a reading list…a list of books...

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2010 Bulldog Reporter Media Relations Summit: Matt Harrington, Edelman,...

Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the media relations summit for Bulldog. We’re joined by Matt. Matt, will you please introduce yourself? MATT...

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The Music Business Rocks On… Shrugging Off Internet Challenges From The Past

Image Source: The Age.com.au Over the last 10 years the music business has resembled the “boy” in lyrics from any of the countless number of songs written over the years about “boy meets girl,” “boy...

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Social Media Gets UnSocial

by Lauren Shapiro* The evolution of social media’s impact on the way we communicate is so vast and is changing so rapidly that experts can’t write their text books fast enough. New developments in...

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Creating a Successful Elevator Pitch

Lauren Shapiro* “So… what does your company do?” How many times have you been asked this question? What is your response? Whatever it is that is your elevator pitch… the 15 second – schpeel (or the...

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